To embed a social post means placing it on a website, blog or newsletter so it appears just like it does on the platform. Most networks offer an embed option in the post menu that gives you a snippet of code to paste into your page.
Embedded posts stay live and linked to the original. Visitors can usually like, follow or click through to the platform. If the original post is deleted or made private, the embed typically breaks or disappears.
Brands embed posts to add social proof to landing pages, show customer reviews, feature videos in blog articles or display a live feed of their latest content on a homepage.
Questions about Embed
How do I embed a social media post on my website?
Open the post on the platform, find the embed option in the share or more menu, and copy the code snippet. Paste it into your site's HTML or an embed block in your website builder. Some platforms also support simple URL embeds.
Is embedding a post the same as reposting it?
No. Embedding displays the original post on another site while keeping it hosted on the platform with full credit. Reposting shares it again within the same or another social network. Embeds are generally the safer way to feature others' content.
Do embedded posts count toward views and engagement?
Interactions that happen through an embed, like clicks, likes or video plays, often count toward the original post's metrics. Exact tracking varies by platform, so check each network's analytics to see what is included.
