Video views count how many times your video was watched. The tricky part is that each platform defines a view differently, usually based on how many seconds someone watched or whether it started playing.
That means views aren't directly comparable across platforms. A short autoplay preview might count as a view on one app but not another. Replays may also count as extra views, depending on the platform.
Views are best read alongside retention metrics like average watch time and completion rate. A video with 10,000 views but a two-second average watch time tells a different story from one with 3,000 views watched to the end. Setupe's analytics brings views from each channel together so you can compare trends.
Questions about Video Views
How is a video view counted?
It depends on the platform. Some count a view as soon as playback starts, others after a few seconds of watching. Definitions change, so check each platform's help pages before comparing numbers across channels.
Do replays count as views?
On many short-video platforms, replays can add to the view count. Other platforms may filter repeated views from the same person. Because rules differ, compare unique reach and watch time alongside views.
Video views vs reach: what's the difference?
Reach counts unique people who saw your content. Video views count plays, which can include the same person watching more than once. A video can therefore have more views than reached accounts.
