Last updated: 11 November 2026
Welcome to Setupe. These Terms of Use ("Terms") explain the rules for using the Setupe website at setupe.com and the Setupe social media management platform (together, the "Service"). The Service is provided by Setupe ("Setupe", "we", "us" or "our").
By creating an account or using the Service, you agree to these Terms. If you are using the Service on behalf of a company or other organisation, you confirm that you have authority to accept these Terms for that organisation, and "you" includes that organisation. If you do not agree, please do not use the Service.
1. The Service
Setupe helps individuals, businesses and agencies plan, create, schedule, publish and review social media content across connected social networks. Features include a publishing calendar, post composer, AI-assisted content tools, media storage, team collaboration and analytics. Available features depend on your plan and may change over time as we improve the Service.
2. Your account
- You must be at least 16 years old (or the age of digital consent in your country, if higher) to use the Service.
- You agree to provide accurate information when you sign up and to keep it up to date.
- You are responsible for keeping your login details secure and for all activity that happens under your account. Tell us straight away at hello@setupe.com if you think your account has been accessed without permission.
- If you invite team members, you are responsible for their use of the Service under your workspace.
3. Connecting social media accounts
To publish content, you connect your social media accounts to Setupe using each platform's official sign-in and permission process. By connecting an account, you authorise Setupe to access that account and perform the actions you request, such as publishing posts, reading basic profile information and retrieving performance data.
- You must own the accounts you connect or have permission to manage them.
- Your use of each social network is also governed by that network's own terms and policies, and you agree to follow them.
- Social networks control their own platforms and may change, limit or remove features, rate limits or access at any time. We are not responsible for changes made by third-party platforms, or for posts that fail to publish because of them.
- You can disconnect a social account at any time from your workspace, or revoke access from the social network's own settings.
4. Your content
You keep all ownership rights in the text, images, videos and other material you upload, create or publish through the Service ("Your Content").
You give Setupe a limited, worldwide, non-exclusive licence to host, store, copy, process, adapt (for example, resizing images for a specific platform) and transmit Your Content only as needed to provide and improve the Service for you. This licence ends when Your Content is deleted from the Service, except for copies kept in routine backups for a limited time or where we must keep them by law.
You are solely responsible for Your Content and confirm that you have all rights needed to publish it, and that it does not break any law or infringe anyone else's rights.
5. AI features
Setupe includes optional AI tools that can suggest captions, hashtags, images, content plans and other material ("AI Output"). AI Output is generated automatically and may be inaccurate, incomplete or similar to content produced for other users. You are responsible for reviewing AI Output before you use or publish it. Subject to these Terms, you may use AI Output you generate for your own purposes. AI tools may use third-party AI providers to process your prompts, as described in our Privacy Policy.
6. Acceptable use
You agree not to use the Service to:
- publish or share content that is illegal, harmful, threatening, abusive, harassing, defamatory, hateful, sexually explicit involving minors, or that promotes violence;
- send spam, run deceptive campaigns, artificially inflate engagement, or create fake accounts or followers;
- infringe intellectual property, privacy or other rights of anyone else;
- break the terms or policies of any connected social network;
- upload viruses or malicious code, or try to gain unauthorised access to the Service, other accounts or our systems;
- copy, resell, reverse engineer or overload the Service, or use automated tools to access it except through features we provide;
- help anyone else do any of the above.
We may remove content or suspend accounts that we reasonably believe break these rules.
7. Plans, payments and renewals
- Some features require a paid plan. Prices, plan limits and billing periods are shown on our Pricing page and at checkout.
- Paid plans are billed in advance and renew automatically at the end of each billing period unless you cancel before the renewal date. You can cancel at any time from your account; your plan stays active until the end of the period you have paid for.
- Payments are processed securely by our third-party payment providers. We do not store your full card details.
- Prices exclude taxes unless stated otherwise. You are responsible for any applicable taxes.
- If a payment fails, we may limit or suspend paid features until the balance is paid.
- We may change our prices. If a change affects your existing subscription, we will tell you in advance, and the new price will apply from your next billing period.
8. Refunds
Refunds are handled under our Refund Policy, which includes a 30-day money-back guarantee for first-time subscribers, and as required by applicable consumer law. If you believe you have been charged in error, contact us at hello@setupe.com and we will look into it.
9. Credits and usage limits
Some features, such as AI tools, may use credits or have monthly limits depending on your plan. Unused credits or allowances may expire at the end of a billing period unless stated otherwise, and have no cash value.
10. Our intellectual property
The Service, including its software, design, logos and the Setupe name, belongs to Setupe and its licensors and is protected by intellectual property laws. These Terms give you a limited, non-exclusive, non-transferable right to use the Service while your account is active. They do not give you any other rights in the Service.
If you send us feedback or suggestions, we may use them freely without any obligation to you.
11. Third-party services
The Service connects to and relies on third-party services, including social networks, payment providers, AI providers and hosting providers. We are not responsible for third-party services, and your use of them may be subject to their own terms.
12. Availability and changes to the Service
We work hard to keep the Service running smoothly, but we cannot guarantee that it will always be available, uninterrupted or error-free. We may carry out maintenance, and we may add, change or remove features. If we make a change that significantly reduces the features of a paid plan you are using, we will let you know in advance where reasonably possible.
13. Suspension and termination
You can stop using the Service and close your account at any time. We may suspend or close your account if you seriously or repeatedly break these Terms, if we are required to by law, or if your use creates a risk for the Service or other users. Where reasonable, we will give you notice first.
After your account is closed, we may delete Your Content and account data after a reasonable period, as described in our Privacy Policy. Please export anything you want to keep before closing your account.
14. Disclaimers
The Service is provided "as is" and "as available". To the fullest extent permitted by law, we do not make any promises that the Service will meet your specific needs, or that it will achieve particular results such as reach, engagement, followers or sales. Nothing in these Terms affects any rights you have as a consumer that cannot be excluded by law.
15. Limitation of liability
To the fullest extent permitted by law, Setupe will not be liable for any indirect, incidental, special or consequential losses, or for loss of profits, revenue, data, business opportunities or goodwill, arising from your use of the Service. Our total liability to you for any claim relating to the Service is limited to the amount you paid us for the Service in the 12 months before the event giving rise to the claim. Nothing in these Terms limits liability that cannot be limited by law, such as liability for fraud, or for death or personal injury caused by negligence.
16. Indemnity
You agree to compensate Setupe for reasonable losses and costs (including reasonable legal fees) that arise from claims by third parties relating to Your Content, your use of connected social accounts, or your breach of these Terms.
17. Changes to these Terms
We may update these Terms from time to time. When we make significant changes, we will update the date at the top of this page and, where appropriate, notify you by email or in the Service. If you keep using the Service after the changes take effect, you accept the updated Terms.
18. Governing law
These Terms are governed by the laws of the country in which Setupe is established, without affecting any mandatory consumer protection rights you have under the laws of the country where you live.
19. Contact us
If you have any questions about these Terms, please contact us at hello@setupe.com.
