Last updated: 11 November 2026
This Privacy Policy explains how Setupe ("Setupe", "we", "us" or "our") collects, uses, shares and protects personal information when you visit setupe.com or use the Setupe social media management platform (together, the "Service"). It also explains the choices and rights you have.
If you have any questions, contact us at hello@setupe.com.
1. Information we collect
Information you give us
- Account details: your name, email address, username, password (stored in encrypted form), time zone and language.
- Workspace and team details: workspace names, team members you invite and their roles.
- Content: posts, captions, drafts, images, videos, links, hashtags and other material you create, upload or schedule.
- Billing details: your plan, billing history and billing address. Card payments are handled by our payment providers; we do not store your full card number.
- Communications: messages you send us, such as support requests and feedback.
Information from connected social networks
When you connect a social media account, the social network shares information with us based on the permissions you approve. This can include your profile name, profile picture, account or page IDs, access tokens, posts published through Setupe, and performance data such as reach, impressions and engagement. Where you use inbox features, it may also include comments and messages on your connected accounts. We never receive or store your social media passwords.
Information collected automatically
- Usage data: pages and features you use, actions you take and the date and time of your activity.
- Device and log data: IP address, browser type, device type, operating system and referring pages.
- Cookies: see section 7 below.
2. How we use your information
- To provide the Service, including scheduling and publishing your content to the accounts you choose.
- To show you analytics and reports about your content.
- To run AI features when you choose to use them.
- To create and manage your account, workspace and team.
- To process payments, manage subscriptions and prevent fraud.
- To provide customer support and respond to your requests.
- To send you service messages, such as security alerts, failed post notifications and billing notices.
- To send product news and tips, where you have agreed or where the law allows. You can unsubscribe at any time.
- To keep the Service secure, fix problems and improve features.
- To comply with legal obligations and enforce our Terms of Use.
We do not sell your personal information.
3. Legal bases for processing
Where data protection laws such as the GDPR apply, we process personal information on the following bases:
- Contract: to provide the Service you signed up for.
- Legitimate interests: to secure, support and improve the Service, as long as these interests are not overridden by your rights.
- Consent: for optional cookies and marketing emails. You can withdraw consent at any time.
- Legal obligation: where we must keep or share information by law, for example for tax records.
4. AI features
When you use AI tools in Setupe, the text, images or prompts you submit are sent to our AI service providers to generate a result. These providers process the data on our behalf to deliver the feature. Please avoid including sensitive personal information in AI prompts.
5. How we share information
We share personal information only as needed to run the Service:
- Social networks: when you publish or request data, we send your content and requests to the networks you have connected.
- Service providers: companies that help us operate, such as hosting, storage, email delivery, payment processing, analytics, customer support and AI providers. They may only use the information to provide services to us.
- Your team: members of your workspace can see content and data within that workspace, based on their role.
- Legal reasons: if required by law, or to protect the rights, safety and property of Setupe, our users or others.
- Business changes: if Setupe is involved in a merger, acquisition or sale of assets, information may be transferred as part of that transaction, subject to this Privacy Policy.
6. International transfers
Our service providers may process information in countries other than your own. Where we transfer personal information internationally, we use appropriate safeguards, such as standard contractual clauses, as required by applicable law.
7. Cookies
We use cookies and similar technologies to keep you signed in, remember your preferences (such as dark mode and language), keep the Service secure and understand how the Service is used. Essential cookies are needed for the Service to work. Where required, we ask for your consent before using non-essential cookies, and you can change your choice in the cookie banner or your browser settings.
8. How long we keep information
We keep personal information for as long as your account is active and as needed to provide the Service. If you close your account, we delete or anonymise your personal information within a reasonable period, except where we must keep certain records (for example, billing records for tax purposes) or to resolve disputes. Backups are overwritten on a regular cycle.
9. Security
We use technical and organisational measures to protect your information, including encrypted connections (HTTPS), encrypted passwords, access controls and secure handling of social network access tokens. No online service can be completely secure, so please use a strong, unique password and keep it private.
10. Your rights
Depending on where you live, you may have the right to:
- access the personal information we hold about you;
- correct inaccurate information;
- delete your information;
- restrict or object to certain processing;
- receive a copy of your information in a portable format;
- withdraw consent at any time, where processing is based on consent;
- complain to your local data protection authority.
To use any of these rights, email hello@setupe.com. We may need to confirm your identity before responding. You can also update much of your information and disconnect social accounts directly in your account settings.
11. Children
The Service is not intended for children under 16, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, please contact us and we will delete it.
12. Third-party platforms
Social networks and other third-party services you connect to Setupe have their own privacy policies, which govern how they handle your information. We encourage you to read them.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we make significant changes, we will update the date at the top of this page and, where appropriate, notify you by email or in the Service.
14. Contact us
For any privacy questions or requests, contact Setupe at hello@setupe.com.
