User-generated content, or UGC, is any content about your brand that customers, fans or followers create on their own: photos, videos, reviews, unboxings and posts mentioning you.
UGC works because it is authentic social proof. People tend to trust a real customer's photo more than a polished ad. Brands encourage it with branded hashtags, contests, review requests and by resharing great examples.
Always ask permission and credit the creator before reposting. The term is also used for 'UGC creators,' people paid to make content in a natural customer style for brands to use in ads. That is technically sponsored content, so disclosure rules apply.
Questions about User-Generated Content (UGC)
What are examples of user-generated content?
Customer photos with your product, unboxing videos, reviews, testimonials, tagged Stories, Duets or Stitches about your brand and posts using your branded hashtag. Even a detailed comment praising your service can count.
Do you need permission to repost user-generated content?
Yes, you should ask. Request permission in a comment or DM, credit the creator clearly and get written consent if you plan to use it in ads or on your website. This protects you and builds goodwill.
What is a UGC creator?
A UGC creator is someone paid to make content that looks like it came from a regular customer. Brands use these videos in ads and on social channels. Unlike influencers, they don't always post to their own audience.
