A repost is when you share someone else's content on your own account. Some platforms have a built-in repost or share button, while on others you download and re-upload the content with credit to the creator.
Brands repost to share customer photos, amplify partners, highlight press coverage or join a conversation. Reposting user-generated content is especially popular because it acts as social proof and rewards fans who mention you.
Always ask permission before re-uploading someone's photo or video, and credit them clearly by tagging their handle. Add your own short comment so the repost adds context instead of just filling a slot in your feed.
Questions about Repost
Is it okay to repost someone else's content?
Using a platform's built-in share feature is generally fine. Downloading and re-uploading someone's photo or video is different: ask for permission first and credit the creator. For brand marketing, written permission helps avoid copyright trouble.
How do you give credit when reposting?
Tag the original creator's handle in the caption, and on images or video you can tag them directly too. A short line such as 'Photo by' followed by their handle makes the credit clear and helps them get noticed.
Repost vs share: what's the difference?
They're often used interchangeably. Share can mean sending a post to someone privately or posting it to your story, while repost usually means putting it on your main profile or feed. Each platform labels these actions a little differently.
