Reach is the number of unique people who saw your content at least once. If one person sees a post three times, that counts as one in reach but three in impressions.
Reach shows how far your message spreads. It is a core awareness metric, and it feeds into others: engagement rate is often calculated as engagements divided by reach. Platforms report reach for single posts and for your account over a period, and many split it into organic and paid.
Each platform counts reach a little differently, so compare trends within a platform. Setupe's analytics gathers reach from each connected channel in one report, so you can spot which content travels furthest.
Questions about Reach
What is the difference between reach and impressions?
Reach counts unique people who saw your content. Impressions count every time it was displayed, including repeat views by the same person. Impressions are always equal to or higher than reach, and the gap shows how often people saw it again.
What is a good reach on social media?
It varies by platform, industry and account size. A common check is reach as a percentage of followers. Rather than chase a universal benchmark, compare against your own recent average and look for content that consistently beats it.
How can you increase reach?
Create content people want to share and save, use native formats like short video, post when your audience is active and collaborate with other accounts. Relevant hashtags and keywords can help discovery, and paid promotion can extend reach further.
