A mention happens when someone types @ followed by an account's handle in a post, comment or reply. The tagged account usually gets a notification, and the handle becomes a link to its profile.
Brands use mentions to credit partners, thank customers, reply to people and join conversations. Mentions you receive are just as important. They show who is talking about you, and many need a response, from a quick thank-you to a support answer.
Not every conversation includes your handle, though. People often write your brand name without tagging you. Social listening catches those untagged mentions. Setupe's unified inbox gathers comments and messages from your channels in one place, so mentions are less likely to slip through.
Questions about Mention
What is the difference between a mention and a tag?
The terms often overlap. A mention usually means using an @handle in text, like a caption or comment. A tag can also mean labeling an account directly on a photo or video. Both typically notify the account you include.
How do you track brand mentions?
Check notifications and your social inbox for @mentions on each channel. To find posts that name your brand without tagging you, use a social listening tool that searches for your brand name, products and common misspellings.
Should you reply to every mention?
Reply to questions, complaints and genuine praise whenever you can, since fast responses build trust. You don't need to answer spam or every passing reference. Set clear rules so your team knows which mentions need a reply and how quickly.
