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Social media glossary

Inbox

A single place where comments, mentions and messages from all your channels arrive. Setupe’s social inbox gathers them in one view.

In social media management, an inbox is one place where comments, mentions and direct messages from all your channels arrive. Instead of checking Instagram, Facebook, LinkedIn, X and TikTok separately, your team works from a single list.

A good inbox lets you filter by channel or message type, assign conversations to teammates, mark items as done and reply without leaving the tool. That cuts response times and stops messages from slipping through the cracks.

Setupe's social inbox gathers conversations from your connected channels in one view, so community managers and support teams can see what is waiting, who is handling it and what has already been answered.

Questions about Inbox

What is a unified social inbox?

A unified social inbox collects comments, mentions and direct messages from multiple social platforms into one dashboard. It lets you read and reply to everything in one place instead of logging into each app separately.

Why do teams use a social inbox?

It saves time, speeds up responses and keeps conversations organized. Teams can assign messages, avoid double replies, see conversation history and make sure nothing is missed, which is hard when messages are spread across many apps.

Can I reply to comments and DMs from one inbox?

Usually, yes, for platforms and message types the tool supports. Availability depends on each network's API, so some conversation types may still need to be handled in the native app. Check which channels and features your tool covers.

Keep exploring

More social media terms.

All 108 terms
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Impressions

The total number of times your content was shown on screen, including repeat views by the same person.

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Influencer

A person with an engaged following who can shape opinions and purchase decisions, and often partners with brands.

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