A micro-influencer is a creator with a modest but loyal following, often somewhere between about 10,000 and 100,000 followers. Exact cutoffs vary by agency and platform, but the idea is the same: smaller reach, closer relationship with the audience.
Brands like micro-influencers because their followers tend to trust them and engage more. Their content often feels like a friend's recommendation rather than an ad. They usually charge less than larger creators, so a brand can work with several at once.
To choose one, look past follower count. Check engagement rate, comment quality, audience location and whether their niche matches your product. A food brand, for example, may get better results from five local food creators than one celebrity chef.
Questions about Micro-Influencer
How many followers does a micro-influencer have?
There is no fixed rule, but micro-influencers are commonly described as having about 10,000 to 100,000 followers. Creators below that range are often called nano-influencers, and those above it are usually called mid-tier or macro-influencers.
Are micro-influencers worth it?
Often, yes. They tend to have higher engagement, more trusted recommendations and lower fees than larger creators. They suit niche products and local campaigns well. Results depend on audience fit, so vet each creator before signing a deal.
How do you find micro-influencers?
Search hashtags and topics in your niche, look at who already mentions your brand and check who your customers follow. Influencer platforms can help filter by audience size and location. Always review engagement and comment quality before reaching out.
