Share of voice shows how much of the conversation in your market is about you compared with competitors. On social media, it usually measures your mentions, hashtag use or reach against the total for your category.
The formula is: share of voice = your brand mentions / total mentions of all tracked brands x 100. If your brand gets 300 mentions out of 1,500 across five competitors, your share of voice is 20 percent.
It's a useful awareness benchmark, especially during launches and campaigns. Pair it with sentiment analysis, since a big share of voice driven by complaints is not a win. Choose your competitor set and keywords carefully and keep them consistent so comparisons stay fair.
Questions about Share of Voice
How do you calculate share of voice on social media?
Count your brand's mentions over a period, add up mentions for you and your chosen competitors, then divide yours by the total and multiply by 100. Social listening tools can automate the counting across platforms and keywords.
What is a good share of voice?
It depends on how many competitors you track and your market position. A useful goal is a share of voice at or above your market share, which can signal growth. Focus on the trend over time more than a single number.
How can you increase share of voice?
Publish consistently, join trending conversations in your niche, work with creators and encourage customers to share their experiences. Paid campaigns and PR can create spikes, while steady, helpful content builds lasting share of voice.
