Native content is content created for a specific platform and uploaded directly to it. A video uploaded straight to LinkedIn is native. A YouTube link pasted into a LinkedIn post is not.
Platforms generally prefer native content because it keeps people in their app. Native videos often autoplay in the feed and get better placement than external links. Native content also fits the platform's format, whether that's vertical video, a carousel or a text thread.
Going native doesn't mean making everything from scratch for every channel. Start with one idea, then adjust the format, length, aspect ratio and caption for each platform. Setupe's post composer lets you tailor a single post for each channel before scheduling.
Questions about Native Content
Why does native content perform better?
Platforms want users to stay in their app, so their algorithms often favor content that doesn't send people elsewhere. Native video also autoplays and fits the feed format. External links can still work but may reach fewer people.
Native content vs cross-posting: what's the difference?
Cross-posting shares the same content across several platforms, often unchanged. Native content is shaped for each platform's format and audience. You can combine both by starting with one idea and adapting it before publishing to each channel.
Is native content the same as native advertising?
Not quite. Native content means content uploaded directly to a platform. Native advertising refers to paid ads designed to blend in with the surrounding content, such as sponsored articles. The terms are related but describe different things.
