Trending audio is a song, sound effect or voice clip that many people are using in their short videos at the same time. On TikTok, Reels and Shorts, using a trending sound can help your video get discovered.
Platforms often group videos by sound, so viewers can tap the audio and browse every video using it. Some apps mark rising sounds with an arrow or list them in a creative center.
Brands should be careful with licensing. Business accounts often have access only to a commercial music library, so a popular song may not be available to them. Original sounds and royalty-free tracks are safer, and they can become trends themselves.
Questions about Trending Audio
Does using trending audio increase views?
It can. Trending sounds may help platforms recommend your video to people already engaging with that audio. But the content still needs a strong hook and good retention, so the sound alone won't carry a weak video.
How do you find trending audio on Instagram and TikTok?
Look for sounds marked as trending in the audio browser, check TikTok's creative center, and notice which sounds keep appearing in your feed. Save promising sounds early so you can use them while they are still rising.
Can business accounts use trending audio?
Often only partly. Business accounts usually have access to a commercial library of licensed tracks, and popular songs may be missing. Using unlicensed music in branded content can lead to muted videos or copyright issues.
